Cherriots' New Electronic Swipe Cards

News Release from Cherriots - Salem Keizer Transit

Posted on FlashAlert: July 12th, 2013 2:51 PM

Paying bus fare for regular Cherriots riders will be as easy as swiping a card with the start of Salem-Keizer Transit's new Electronic Fare Card system taking effect August 1. The 30-day electronic swipe cards replace Cherriots' monthly passes and are designed to save riders time and money. The program is part of the District's effort to use new technology and service innovations to improve riders' experience.
The 30-day electronic swipe card can be purchased at any time during a month, but is not activated until the card is first used. Once the card is activated at the bus farebox, it's good for unlimited rides for 30 days. Riders can buy the passes when it fits their schedules and use them when they're ready.
"Results from our pilot program, conducted this spring, indicate this is a service riders want and will use," explained Salem-Keizer General Manager Allan Pollock. Studies show that use of the electronic fare card also speeds boarding time and reduces costs for the transit agency.
Cherriots electronic swipe cards will go on sale July 15 but cannot be activated until August 1. They are available for purchase at all locations that previously sold monthly passes. Fares remain the same.